Bespoke menswear brand Articles of Style is a thriving small business that is leading the revival of the dapper gentlemen, with a quality over quantity approach.
The Ask: Creative direction and execution (pre-to-post-production) to revamp their lacking video content presence.
The Answer: After developing a brand-aligned brief, we confidently arrived at a five episode docu-series called "Making it in America."
Paying homage to HBO’s show “How to Make it in America,” I named this series “Making it in America.” I envisioned this series to be the present day and present tense version of HtMiiA.
This is a social asset that was created for AoS across digital channels. I opted in for a theme that reflected the red, white, and blue of the U.S. flag.
Collectively, TyPhilly and I produced, directed, edited the series.